Measure Cost & Conversion
Funnel Economics Calculator
Calculate cost per enquiry, accepted enquiry, held meeting, opportunity and new customer. Includes explicit formulas and a reproducible fictional example.
The practical library UK & US
Sales Cost & Conversion Calculators
Use the Funnel Economics Calculator to include media, tools, labour and setup in the cost of a B2B enquiry cohort. Formulas and examples are visible.
Calculate with a defined cohort
The calculator runs in your browser without an account. Its fictional example can be reproduced from the displayed formulas. The currency selector labels amounts; it does not perform exchange-rate conversion.
Before using your own totals, define your acquisition cost boundaries.