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The practical library UK & US

Practical Sales Templates

Use a lead qualification workbook and a CRM selection checklist to make one sales decision clearer. Both downloads are free and need no email address.

Qualify & Follow Up

Lead Qualification Sheet

Use a free Excel qualification sheet to record evidence, missing information, a decision, an owner and a dated action. No sign-up required.

Editable workbook · fictional examples · UK & US

Choose Your Tools

CRM Selection Checklist

Choose a CRM by testing the work your small B2B team needs to do. Download a checklist for requirements, seats, costs, data exit and trial evidence.

Reusable checklist · trial protocol · UK & US

Use without signing up

The qualification workbook is an editable Excel file. The CRM checklist is a plain-text download you can copy into a document editor. Neither sends reminders, connects to a CRM or submits your answers to Lead Brief.

Use an access-controlled copy when recording real business information. Read the qualification guide for the distinction between evidence, assumptions and missing information.